WortfilterWortfilter
  • Home
  • eCommerce & Wirtschaft

    Weitere Kategorien

    • eCommerce & Wirtschaft
    • Logistik
    • Optimierung
    • Payment
    • Warenwirtschaft

    Neuster Beitrag

    Amazon Air closes air freight centre at Leipzig/Halle

    The world's largest online retailer Amazon is closing its air freight centre at Leipzig/Halle Airport. The company announced this last…

    Michael Meyer Michael Meyer 2 Min Read
  • Online-Marktplätze

    Weitere Kategorien

    • Online-Marktplätze
    • Amazon
    • Ebay
    • Kaufland
    • Sonstige

    Neuster Beitrag

    Walmart – From online to stationary: marketplace the other way round

    Walmart Open Call 2023: Walmart is offering an interesting opportunity for Marketplace sellers in the US: now in its 10th…

    Heidi Kneller-Gronen Heidi Kneller-Gronen 2 Min Read
  • Alles was Recht ist

    Weitere Kategorien

    • Alles was Recht ist
    • Recht
    • Steuern
    • Zoll

    Neuster Beitrag

    Beware of imports – The quick expensive design/patent infringement

    And there they were again: warnings and blockings. Currently a big problem again. Time for a little clarification and support…

    Heidi Kneller-Gronen Heidi Kneller-Gronen 5 Min Read
  • Technologisches & KI
  • Start-Ups

    Weitere Kategorien

    • Start-Ups
    • Checklisten
    • Nützliches
    • RANDNOTIZEN

    Neuster Beitrag

    Beware of imports – The quick expensive design/patent infringement

    And there they were again: warnings and blockings. Currently a big problem again. Time for a little clarification and support…

    Heidi Kneller-Gronen Heidi Kneller-Gronen 5 Min Read
  • Lifestyle
  • English
    • Deutsch
    • English
Reading: Sustainability – is the most important marketing topic in Germany missed?
Share
Aa
WortfilterWortfilter
Aa
  • eCommerce & cconomics
    • logistics
    • optimization
    • payment
    • merchandise management
  • online-marketplaces
    • amazon
    • ebay
    • Kaufland
    • others
  • legal matters
    • law
    • tax
    • customs
  • start-ups
    • checklists
    • useful
  • technological and AI
  • lifestyle
  • Deutsch
Follow US
© 2023 Wortfilter.eu · All Rights Reserved.
Wortfilter > Ecommerce and Economics > Sustainability – is the most important marketing topic in Germany missed?
Ecommerce and Economics

Sustainability – is the most important marketing topic in Germany missed?

Heidi Kneller-Gronen
Last updated: 2023/06/05 at 8:47 PM
Heidi Kneller-Gronen
Share
Foto von Markus Spiske auf Unsplash
SHARE

The Harvard Business Review notes thatCMO(Chief Marketing Officer) have gone out of fashion in recent years and even considered by some researchersworthlessbe considered. In Deloitte’s CMO Survey, CMOs themselves state that their importance is at an all-time low. Companies like Douglas, Johnson & Johnson, Uber, Airbnb and Hyatt are already giving up the position of chief marketing officer (CMO) – even to accelerate growth. Isn’t that the point of marketing?

The framework conditions for marketing and advertising are facing far-reaching changes in view of the many challenges. Performance is everything these days. Digital platforms are pushing traditional media such as print, TV and radio further and further back. According to a recent study on investing in sustainable marketing strategies in European companies, it is worth ittheme of sustainability. Nevertheless, two thirds of companies still invest less than 50,000 euros in sustainable measures.However, almost 90% of companies say that investing in sustainability issues is worthwhile.

It’s time for marketing bosses to focus more on sustainability. Do the marketers really have too little influence on the management or is it blind – or rather helpless? But it shows why Germany is simply lagging behind in a global comparison (see study by Asendia ).

It is high time that the focus on sustainability in marketing was strengthened. Sustainable marketing not only helps to save the environment, but also creates long-term economic success. You can also find a great article on sustainable marketing here by Thomas Koch .

Sources: WiWo, Studie

Heidi Kneller-Gronen 5. June 2023 5. June 2023
Share This Article
Facebook Twitter Email Copy Link Print
Previous Article “eBay Deine Stadt” : Positive interim conclusion after two years
Next Article Otto Group in the storm of inflation and consumption: fighting to be in the black and an uncertain future
Leave a comment

Leave a Reply Cancel reply

You must be logged in to post a comment.

Stay Connected

Facebook Like
- Empfehlung -
Ad imageAd image

Latest News

Amazon Air closes air freight centre at Leipzig/Halle
Logistics
Walmart – From online to stationary: marketplace the other way round
Online marketplaces
Barbie – a lesson in Intellectual Property Law
Law
X – that was probably nothing
lifestyle

//
Wortilter was a project from Axel Gronen and I will continue it to the best of my ability. Here it is about all topics around eCommerce

  • About Wortfilter
  • History
  • Contact
WortfilterWortfilter
Follow US

© 2023 Wortfilter.eu · All Rights Reserved · Kontakt · Impressum · Datenschutz · EU Cookie Richtlinien

Welcome Back!

Sign in to your account

Lost your password?