Walmart Open Call 2023: Walmart is offering an interesting opportunity for Marketplace sellers in the US: now in its 10th annual open call event. This event offers sellers the opportunity to showcase their items in the physical shops of Walmart shops and Sam’s Clubs. Participation in Open Call 2023 is exclusive to Marketplace sellers who want to bring their products to a wider audience. Applications are open until 18 August and the event itself will take place from 24-25 October. Walmart gives special preference to Marketplace sellers.
Walmart’s product requirements are clearly defined. The company is looking for small businesses and US manufacturers that offer innovative, shelf-ready items at a reasonable price to meet the needs of their customers and members. To be eligible for Open Call 2023, products must be manufactured, grown or assembled in the US.
This year’s Open Call event will be offered in a special hybrid format that includes virtual and in-person options. This allows for flexible participation regardless of the geographic location of the vendors. ECRM Connect and RangeMe are supporting Walmart Open Call 2023, and these product discovery and sourcing platforms are sure to play an important role in the event.
Participating Marketplace sellers will have the unique opportunity to have 30-minute one-on-one meetings to close deals. Opportunities range from local shops to supplying hundreds of shops and Sam’s Clubs, as well as Walmart.com and Walmart Marketplace. This promises a significant increase in reach and sales for the selected sellers.
In Germany, such an opportunity could be offered by Kaufland. Perhaps an idea?