Amazon Emerald Program Offers Direct 3P Notifications on Seller Central (US)

Amazon has launched the Amazon Emerald Program, which allows select third-party services to send notifications directly to sellers on Amazon Seller Central. This initiative aims to provide sellers with important information from service providers more quickly and conveniently. Developers like SentryKit and Getida have joined the program, enabling them to send customized business notifications and updates to sellers without them having to leave Seller Central. For sellers using Getida, they will receive native notifications within Seller Central regarding their FBA reimbursements, facilitating the management of their businesses more effectively. While Amazon offers an app store for 3P solution providers, only a few developers are currently participating in the Amazon Emerald program.