Approx. 70% aborted purchases due to the wrong payment option – e-wallets are becoming increasingly popular worldwide
The choice of payment options in an online shop has a significant impact on the customers' purchasing decisions. As an…
Logistics with Otto Robotics
The Hamburg company Otto Robotics is working on the integration of artificial intelligence (AI) in the logistics industry. The aim…
Lufthansa Cargo invests in e-commerce hub
Lufthansa's freight division, Lufthansa Cargo, is expanding its e-commerce business at Frankfurt Airport. The company invests in a new high-bay…
Otto Group in the storm of inflation and consumption: fighting to be in the black and an uncertain future
Inflation and weak consumer behavior have resulted in the Otto Group recording losses and slipping into the red. The boom…
Sustainability – is the most important marketing topic in Germany missed?
The Harvard Business Review notes thatCMO(Chief Marketing Officer) have gone out of fashion in recent years and even considered by…
Study on the development of retail trade and the adaptation strategies of companies worldwide (2)
A recent study commissioned by Asendia, conducted by Savanta in February 2023, has revealed key insights into how retail is…
Digital agencies in Germany – topics and trends
In this article, we take a look at some key trends shaping agency client collaboration. From digital transformation to the…
Sellerbarcamp – A field report
Sellerbarcamp, an event worth attending? I was critical at first: An event without fixed lectures and without a schedule? It…
transport logistic 2023 in retrospect: The current focal points
The transport logistic 2023 from May 9-12, 2023 in Munich broke all records and attracted more than 75,000 guests from…
Study shows: Social media and hybrid models are the future (3)
The third part of Asendia's study examines the impact of social media on retailers and brands. A new era of…
